Privacy Policy
1. Who We Are
We are Brilliant Auctions, an independent auction house providing auction services across the United Kingdom. We are the Data Controller of the personal information collected through this website under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Personal Data We Collect and Why
Comments
When visitors leave comments, we collect the data shown in the form, as well as your IP address and browser user agent to help detect spam. An anonymised string (hash) of your email may be provided to Gravatar to check for a profile image. Gravatar’s privacy policy is here:
https://automattic.com/privacy/. Once your comment is approved, your profile image is visible to the public alongside your comment.
Media
If you upload images, please avoid uploading files that contain embedded location data (EXIF GPS). Visitors can download and extract location data from images on the website.
Contact Forms
When you contact us via a form, we collect your name, email address, and your message so we can respond to your enquiry. We do not use this information for marketing unless you explicitly consent.
4. Embedded Content from Other Websites
Pages and articles may include embedded content (e.g., videos, images, articles). Embedded content from other websites behaves exactly as if you visited those sites directly. Those sites may collect data about you, use cookies, and track your interaction in accordance with their own privacy policies.
5. Analytics
We may use basic website analytics to understand how visitors use our site and to improve our services. This may include anonymous usage data such as pages viewed, browser type, and approximate location (city/country). We do not share personally identifiable analytics data.
7. How Long We Retain Your Data
- Comments: retained indefinitely to recognise and approve follow-ups automatically.
- User accounts (if applicable): personal information is stored until you request deletion (usernames cannot be changed).
- Contact form enquiries: typically retained for up to 12 months for reference and audit purposes.
8. Your Data Rights
Under the UK GDPR, you have the right to:
- Access your personal data;
- Rectify inaccurate or incomplete data;
- Erase your data (“right to be forgotten”);
- Restrict processing;
- Data portability (receive your data in a commonly used format);
- Object to certain processing (e.g., direct marketing).
To exercise your rights, contact us at enquiries@brilliantauctions.uk. We will respond within one calendar month.
9. Where We Send Your Data
Visitor comments may be checked through automated spam detection services (e.g., Akismet). Some information may be processed outside the UK/EEA with appropriate safeguards (such as adequacy decisions or standard contractual clauses).
10. How We Protect Your Data
- HTTPS encryption across the site
- Restricted administrative access and role-based controls
- Regular updates, backups, and malware scanning
- Strong password policies and firewall protection
11. Data Breach Procedures
In the event of a personal data breach, we will promptly assess the risk and, where required, notify the Information Commissioner’s Office (ICO) and affected individuals within the statutory timeframes (typically within 72 hours).
12. Third-Party Data & Automated Profiling
We do not receive personal data from third-party sources other than spam or analytics filters, and we do not perform automated decision-making or profiling.
13. Industry Regulatory Disclosure Requirements
We comply with relevant UK auction industry and consumer protection regulations, including lawful record-keeping for administrative and legal purposes.
14. Contact Information
For privacy queries or to exercise your rights, contact:
- Email: enquiries@brilliantauctions.uk
- Telephone: 07404 838970
- Website: https://brilliantauctions.uk
If you are dissatisfied with our response, you can complain to the Information Commissioner’s Office (ICO):
https://ico.org.uk/make-a-complaint/ or call 0303 123 1113.